Under 25 yrs - 9.1%
25 - 55 yrs - 46.8%
Over 55 yrs - 44.2%
Interestingly, 87.2% of those who purchase greetings cards were female and 12.8% male. This may also be a reflection on buying habits and responsibilities. Or simply females are more in tune with remembering particular occasions. Was it as important for a male to receive a card too? This may be the answer to why this is the way it is.
The next interesting statistic was how many greeting cards do people buy over the course of a year? In this particular case the largest estimated percentage was for 10 - 20 per annum. It is worth noting this did not include Christmas cards which many people tend to buy in bulk.
43.6% buy 10-20 per year
17.9% buy 5-10 per year
17.9% buy 20-30 per year
14.1% buy fewer than 5 per year
6.4% buy more than 30 per year
So, where are greetings cards normally bought from? Tradition has it we are still heading for the card shop where the vast majority are bought. At the other end of the scale, only a small percentage are bought online. However, with buying habits changing as we already know in the UK general online purchases now exceed high street purchases and have so since 2009, this I’m sure will be reflected in time.
Card Shop - 74%
Charity Shop - 27.4%
Bookshop/Gallery - 20.5%
Gift Shop - 15.1%
Garden Centre - 2.7%
There also appears to be a tendency to buy greetings cards that are left blank inside.
77.9% prefer 'blank inside'
22.1% prefer a verse or text inside the card.
www.cardsforeveryone.co.uk